Studies suggest that the average person needs to be exposed to a brand at least seven times before they will even consider making a purchasing decision. However, this doesn't necessarily mean that they must visit your website, look at your business card or glance inside your shop window on seven separate occasions. It simply means they must be “reminded” of your brand on a subconscious level.
Lighting is a commonly overlooked aspect of the branding process; however, just like any other piece of furniture, art or copy, your lighting should have its own personality and unique image. From adjusting your light bulbs to changing your fixtures, here are four reasons why office lighting strengthens your brand.
Lighting Can Showcase Your Corporate Colours
Colours and branding come hand-in-hand. In order to seamlessly brand your company in both the physical and digital space, you must seamlessly showcase your colours. Warm, soft lighting will compliment natural palettes better than bright lighting. If you'd like to enhance a particular spot in your office, such as a logo or mural, consider accenting the space with some lamps. This will draw the eye and create a focal point.
Lighting Can Showcase Your Corporate Shapes
In the same way that you can use the brightness and hue of the light itself to showcase your colours, you can also use the fixtures to showcase your company shapes. For example, if you own a tech company with a square, blue logo, choose lampshades and fixtures that have a similar design.
Good Lighting Keeps Your Employees Happy
A bright office space with plenty of soft, natural lighting will enhance your workers' morale. Just think of all that paperwork they have to sift through, or the amount of time they have to stay in the same place – it can get pretty boring after a while. Poor lighting will lead to poor moods; and poor moods will lead to poor branding. The simple addition of some top-quality lighting will make your employees feel much happier in their surroundings and turn them into “brand ambassadors” rather than just cogs in the machine.
Good Lighting Keeps Your Clients Happy
Imagine walking into a dark, gloomy office for a formal business meeting. The vibe could instantly turn sour. For many years the retail sector has been using lighting to enhance the shopper experience and generate sales. From highlighting specific products to ensuring the dark corners of each room provides efficient lighting for customers. While you may be selling a service, rather than a product, the same rules apply. Do you want your brand to be known as gloomy or cheerful?
Don't neglect natural lighting. As a business owner, the sun if your most powerful ally. Utilise natural lighting whenever possible. Along with some brand-reinforcing fixtures and bulbs, consider using skylights to make the space a little brighter. Or perhaps using the brightest room in the building as a space to meet and greet clients. Feel free to experiment with different setups and locations, but always keep the end goal in mind: to create the most recognisable and commercially viable space possible.
Take a look through our lighting products or give us a call, we’d love to answer any lighting queries you may have.