199 LONG ACRE, BEN SHERMAN, LONDON
Ben Sherman, 2014
The makers of iconic shirts, Ben Sherman have recently introduced a new retail concept in their London stores. The main feature being the ‘Shirt Bar’ where a ‘Shirtelier’ wearing a bowler hat and suede apron helps you to choose the right shirt.
There is also a cool in-house barber and tailoring department to accommodate clients looking for bespoke wedding suits. In 2013, Ben Sherman celebrated 50 years of British style culture and the brand goes from strength to strength.
We have been approached by the client directly with the brief of sourcing and supplying flexible retail LED lighting. On the ground floor we supplied the LED track Itchen above the ‘Shirt Bar’. The Itchen is using 3000K high CRI spots ideal for displaying the true colours of the clothing. This is a benefit of using a high quality LED product.
Downstairs in the men’s bespoke tailoring, 299 Lighting supplied recessed adjustable LED spots Ebro and Ebro Mini both using Xicato LED engines with an excellent CRI of 98+.
These 90 mm and 70 mm diameter spots can be specified with beam angles and colour temperature that suit the project/application.
This has been our most prestigious retail project to date and we really enjoyed seeing the outcomes of the finished store. The new shop on Covent Garden's Long Acre Street was succesfully opened to the manic Black Friday crowds.