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Unleash your secret weapon.

Well designed retail lighting has a huge impact. The consequences of incorrect lighting can impact all sectors, but none with as much immediacy as retail. Good lighting can influence purchasing behaviour, guide footfall, showcase products, elicit emotion and create desire. Getting it right can make you money; getting it wrong can lose you sales and turn customers away.


Some of Our Lighting Products for Retail Lighting

Showing off your true colours.

Shop lighting is not just an attractively lit window display and beautiful accent lighting, all areas of the store need to be carefully considered. Whether you are a small business with a single location or global brand operating retail stores across the world, high quality of the light is equally as important as the look and feel of the light fixtures. Creating the retail experience starts with selecting the right colour temperature and optics, both can help create the desired interior design effect and enhance the perception of the space and the brand. Using commercial retail lighting with high CRI of 90+ helps to portray colour, which is very important when presenting fashion and food merchandise.

Bespoke retail lighting.

Shop lighting doesn't have to be just high bay lighting with some spotlights thrown in. Depending on the space and the brand positioning, retail store lighting can range from standard recessed, suspended lighting  or surface mounted- depending  on the ceiling type or ceiling height.  Track lighting is a popular choice when you change your merchandise frequently. Luxury and more high-end retail spaces would benefit from feature lighting, which can be created using made-to-measure or bespoke lighting. 

Smart lighting in retail spaces.

With high energy prices, retailers too are trying to save money and improve efficiency where possible. This could mean a simple replacement of the existing fluorescent lighting with LED lights. But to achieve lower operating cost and enhance the user experience, the lighting installation has to be designed with different scene settings- with the help of wireless lighting controls. This allows features like colour changing or dimming. To keep the operating expenses in check, reduced outputs can be used at certain times of the day and the back of the house areas can be fitted with PIR sensors. This is best achieved by professional lighting design, where the most suitable types of lighting will be selected for each retail setting.

retail shop window3

We are the retail lighting experts.

We take a holistic view, analysing every element of the retail space and designing a lighting installation to fit. Depending on the type of the retail project, we consider budget, staff needs, business aspirations, and branding. Short timescales and more modest budgets are no obstacles, in fact they give us a chance to shine.

Working with professional specifiers or in-house designers, we can give advice on how to deliver the best lighting for retail. When working directly with shop owners, we are happy to support you with guidance and a bit of handholding. 


Here's what great retail lighting looks like.

 

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How we light shops and showrooms

Layer the light

Combine general lighting with accent and display lighting. Accent light noticeably brighter than the surroundings draws the eye to products.

Show true colours

Use a CRI of 90 or above so clothing, food, timber and finishes look as they really are.

Choose the colour temperature

Warmer light around 2700 to 3000 K suits fashion, homeware and hospitality; 3000 to 4000 K gives a brighter, more contemporary feel.

Keep it flexible

Track spotlights let displays change with the seasons without rewiring. See our track lighting and spotlights.

Light the window

Window displays need to stand out from the street by day and after dark.

Control the energy

Dimming, scenes and time clocks cut running costs across long trading hours.

Read more in how shop lighting increases sales, or see feature fittings in our pendant lighting range.

Who we work with on retail projects

Shops and showrooms need lighting that shows products at their best and adapts as displays change. Here is how we support each member of the project team.

Architects and interior designers

Fittings that suit the design intent, with samples, finish and RAL options, and made-to-measure or bespoke versions when a standard product will not do. Visit our Bristol showroom or book a CIBSE-accredited CPD for your team.

Contractors

A reply on your drawings or schedule within one working day, value-engineered alternatives when budgets are tight, lead times confirmed up front (2 weeks on our fast-delivery range) and delivery to your programme.

M&E consultants

Datasheets, LDT and BIM files, efficacy figures for Part L, DALI and Casambi controls, and emergency lighting to BS 5266-1:2025. Lighting layouts and calculations are included when we supply your fittings.

Building owners and occupiers

Efficient fittings and controls that cut running costs, long-life LED products and TM65 embodied-carbon reports on request.

Frequently Asked Questions

What is the best lighting for a retail store?

A layered scheme: even general lighting, brighter accent lighting on products and displays, and feature lighting that sets the brand mood. Track spotlights keep the layout flexible.

What colour temperature is best for shop lighting?

Warmer light around 2700 to 3000 K suits fashion, homeware and hospitality. Cooler 3000 to 4000 K light gives a brighter, more contemporary feel. Many stores use both in different zones.

What CRI do I need for retail lighting?

CRI 90 or above, so products, food and finishes show their true colours.

Do you light cafés and showrooms as well as shops?

Yes. Our retail work includes Grand Central in Birmingham and Patisserie Cocorico, as well as showrooms.

How quickly can you quote?

Send us your drawings and we will reply within one working day.

Decorative Lighting Shop by 299 Lighting

Decorative fittings for shops and showrooms

Feature pendants, 48V magnetic track and downlights from Ideal Lux are available through our sister site, Decorative Lighting Shop.

Send us your drawings

We reply within one working day with fittings, layouts and calculations, and a quote you can price against.

Request a quote

Or call London 020 3773 7530 or Bristol 0117 942 2512